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We, the JFC Europe Group, import a lot of new popular products directly from Japan and so we can inform you about the latest developments there. Japanese traditional sweets – wagashi – are available frozen in order to retain their quality and freshness.

Our line-ups are always changing to keep track of Japanese trends, so just ask JFC directly what’s popular in Japan. JFC also provides our Hapi brand products. When it comes to Asian snack products, Hapi is the number one brand in the United States.

  • Kusa-mochi (Rice cake mixed with mugwort leaves)
  • Dorayaki (Pancakes with sweet bean jam in between)
  • Senbei (Rice crackers)
  • Kaki-Pi (Rice Cracker with peanuts)

Recommended products:

  • Hapi Hot Wasabi Peas - Wasabi Coated Green Peas 140g / 280g
  • Hapi Mixed Crackers - The Original Party Mix 85g / 170g